I have not written about Inteco in a really long time. I just did not want to admit that there wasn’t as much progress as I anticipated. Plus, I was trying to disassociate myself from the brand. I had started to feel that Inteco was the only thing that defined me and I hated it.
I cannot count the number of times I have gone back to the drawing board. The number of times I thought I had it locked only to meet someone who exposed me a little bit more to a different perspective. Without any reflection this process is heart breaking. It feels like we are not moving. Continuously playing stuck in the mud. I felt like this consistently for three years. The business had been incorporated three years ago and I have nothing but mistakes to show for it.
I have come to learn to love going back to the drawing board. I now even slightly anticipate it. Unlike before when I viewed it as sure sign of failure I now see it as an opportunity to expand. The repeated mistakes I have made on the ground have helped to refine the idea. We are at a point where Inteco at inception and now are two completely different businesses. It has evolved into something I am proud to associate myself with.
I also realized going back to the drawing board does not mean I am going back to the first step. Every time I have had to sit and reevaluate the business it was never from the beginning. Let me share an example. I had an idea that I implemented as is. After a few months in the market I realized that my idea was not a true reflection of what is on the ground. Therefore, I went back to refine my hypothesis. Before, I used to have conversations to determine if it is a viable idea. Now, going back to “the start” is determining what is the best way to roll it out. There are completely different phases in the business. Where as before I was testing to see if the market is viable I am now testing to see what strategy to go with.
I have learned it is important to recognise the baby steps in business. That a step forward is an achievement on its own. I knew there was a promised land when I started. In my head this concept was pure gold. However, the details on how to get there were not clear. Now, not only do I have a map and compass I know exactly which road I should take and what landmarks I need to look out for. It is now all about starting that journey down that road. I am really looking forward to going forward and coming back to the drawing board from time to time.
Until next time,