I realize now what has been maybe the biggest hindrance in Inteco’s growth. Indecisiveness. When my idea was born I did not want to box it up. Why box greatness? The beauty of my business is that it has no real socio-economic segmentation. All women who go through mensuration are legible to use Inteco’s services.
I am not sure about my next few thoughts so, do not quote me on it. I noticed there were two types of ways I could go with Inteco for profit or a social enterprise. As you all know (and for those who do not now you know), I started Inteco as a for profit business. However, as time has gone by I am more inclined to social enterprise.
My mistake was not developing either one fully. I touched on a few ideas on both strategies. For example, having higher end machines purely for upper socio-economic markets and having sexual reproductive health programs for school girls which would fall under social business. Come to think of it. I have had many great ideas forming in my mind but, never really executing them as well as I probably should have. Then wondering why I failed. In hindsight, If maybe I focussed on one strategy instead of straddling both I would have gone further than I am now. I am not saying I regret the journey thus far. I am saying that I know making a more decisive decision would have refined my journey.
I am yet again in my third year back to the beginning of the drawing board. Would this be the third or fourth failure? I lost count after some time. I have failed. Countless times. But, I love failure because it is like a sieve. Every time you go through it the idea is refined even further. I am very excited about this time around. I have a feeling I have gotten it right. Third time is the charm right?
Until next time,