I really hate that phrase sex sells. When I started Inteco I was told that I need to make my idea fresh and sexy. This particular gentlemen would use that word so much and it caused me unbelievable agony. I spent countless nights trying to contemplate how I can make sanitary pads sexy not to mention a machine that dispensed them. He would suggest girls have a grooming parlor in the middle of town and as the clients get whatever done then we would tell them about Inteco. I still do not see how the two are related. At the time though, I was so excited that there was someone seeing my business as something great I just kept ingesting his ideas.
As I reflect, I believe that when I went on a tangent from my true journey. I did so much unnecessary things when I should have focused on building my capacity or at the very least understanding my idea.
Not to mention it further fueled my frustration and only led to reaffirm that if I was not in beauty or fashion I would not succeed. That was what was sexy, we like pretty pictures and things to look at not words on a screen. I believed that I had to try to confirm to this notion. I needed pictures, I needed campaigns, I need celebrity endorsements the whole nine yards. I was getting frustrated that I did not have money to make these campaigns a reality. If only you knew about Inteco, If you only knew who I was I was sure you would love me. But, you did not. Quite frankly, I wanted to be at the top without paying my dues. If you will, without peeling potatoes.
All because I had to make Inteco Sexy.
To say that I have broken from the Sexy syndrome shackles would be a lie.There are days I want Inteco to be fun and trendy and maybe it will reach there. For now sexy is a flash in a pan and I would never want my business to be a passing fade.
Until next time