I have done my fair research on this topic. Mid last year I read on self-presentation. To condense it down it boils down to we as humans react in a way that society needs us to be. Let me use an example to illustrate. Let us say we are at a party (You and I arrive almost last and find the party in full swing). When it is just me and you, you tend to be the louder, more out going one. However, at this party you meet someone already fulfilling that role are you likely to a) find another role to satisfy i.e look for a smaller group and be the loud person THERE/ have a shouting competition with the other loud person until you win or b) act completely different?
Another illustration let us say you have an interview to attend for a job/internship/school placement whatever. Do you carry yourself the same way you would with your friends? I know it is a No. Self-presentation is a very fascinating field of study in another life I would definitely study sociology. We as human adapt and change “masks” when required.
I had thought that in order for Inteco to be known I must shout it out. I must position myself in society in a way if I talk then you would listen. It is was a failure. A complete disaster. The reason was simple. I went against my nature to put on a mask I was not comfortable in. I had made the mistake assuming personal branding is the same as self-presentation. There are some similarities. You can actually argue that there are branches of the same school of thought.
The biggest difference is self-presentation focuses on how we react in social settings while personal branding is the act of selling yourself. It is the exact same way we establish a company. You think about what is the purpose, where do want to be, what are our objectives, what is our culture etc. Thereafter, we (as the product) communicate that with the public and that in turn builds your reputation.
If you come to think about it. We do personal branding all the time. You will go to a specific doctor because they are known for a certain thing. You will go to a hair dresser because they are gentle on your head. We are unintentionally building our brands, what we are known for either positively or negatively is a result of what we put out there in public.
Until next time