As I was approaching my then fellow students I decided to kill two birds with one stone. I would not only raise money for the machine but, also conduct my market research. After all, the girls I was selling to were my target audience. I would also have the opportunity to back my theories with concrete findings. Imagine my distress if I might have been going through all this turmoil just to find out there was no need for my services.
So I set out a few broad questions that I believed would give me insight to the minds of my market. Some of the questions included:
- Are you comfortable talking about your period?
- Do you know your mensuration cycle?
- How often are you caught unaware?
- What do you do when this happens?
- How much would you be willing to buy a single pad?
The findings were quite astonishing. 1 out of every 10 girls was aware of their mensuration cycle. The rest would have a mere “feeling” of when their mensuration was about to start. This led to many girls frequently been caught unprepared. In such situations they opted to use tissue paper as a substitute.
Now some of you maybe be thinking that this does not happen in “civilized” “urban” areas. The truth of the matter is the problem is across the board. Women cumulatively share the mensuration related problems. It is the intensity of these problems that vary accordingly.
At the end of the day I had 600 KES. That was 600 more than I had yesterday. That was 600 more to my target. Even though not all the ladies I approached bought a key chain they were willing to share information. To me it was a win-win-win situation all round
Until next time.